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| Strong financial performance means little if your company is not trusted or its future is not well understood. Through years of experience representing a broad range of companies, we have identified proven Investor Relations strategies that unite a corporation's goals with its ultimate reason for being -- to create shareholder value. |
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When asked to speak about IR strategy in public forums, we often reference the following light-hearted presentation, which we compiled to highlight the core attitudes and axioms underlying any successful IR program:
- Thou Shall Not Sprint - An effective Investor Relations program is a marathon
- Thou Shall Be Pro-Active - Don't wait for investors to call you
- Thou Shall Not Take Messaging In Vain - Help investors cut through the clutter - be relevant
- Remember to Stay Accessible - Never forget investors are partners in your business
- Honor and Manage Expectations - You only have one bridge to burn with any investor
- Thou Shall Not Forget: Credibility Begets Valuation - Wall Street is ruled by elephants, not bulls and bears
- Thou Shall Take Calculated Risks - Management - not advisors - are ultimately accountable for shareholder value
- Thou Shall Take Control of Surprises - Don't allow your news to be 'discovered'
- Thou Shall Be Responsive, Prompt and Candid - Aloof management negatively impacts valuation
- Thou Shall Covet the Retail Investor - A little hand holding can go a long way
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