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| At Jaffoni & Collins, we help our clients develop long-term relationships with the financial and trade media to achieve optimum positioning of their corporate news and material developments. Each client media program is mapped to specific business goals and integrated with Investor Relations activities for maximum impact. Tangible results are generated through sustained, pro-active outreach and entrepreneurial approaches to solving each client's PR needs. |
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- 'Pitch' Development. Fact-based positioning of client stories is the most direct way to build credibility with the media. We immerse ourselves in a client's business to develop story lines with hard 'news hooks' and verifiable results.
- Media Surveillance. We closely monitor media coverage related to client industries or competitors to help us better synchronize client messaging with the latest coverage trends, identify emerging PR opportunities, and keep management conversant on important issues.
- Relationship Management. We help clients cultivate working relationships with reporters, editors and producers who drive the daily news cycle. We accomplish this by arranging background interviews, new product briefings and other value-added exchanges.
- Media Targeting & Outreach. We maintain a proprietary database of over 4,000 media contacts to help identify new targets and track actionable interest. We do not make 'blind' pitches; every target is qualified through by-line research or personal contact.
- Spokesperson Services. We work closely with management to formulate appropriate replies to late-breaking news or unexpected corporate developments. Our expertise ensures that your company speaks with a single voice.
- News Release Drafting, Dissemination & Follow-Up. We provide seamless execution for releasing your important news to the marketplace, with follow through to ensure accurate coverage.
- Interview Preparation & Speaker Training. Our mock Q&A sessions and speaker training services help senior management teams fine-tune presentation and interview skills.
- Marketing Communications. Our close client relationships and writing skills ideally position us to support your marketing communication needs and ensure continuity of messaging across the communications platform. Whether a program is fully developed or just in the planning stages, Jaffoni & Collins account teams can help your communications program make an impact with audiences that matter.
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