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Investor Relations helps companies market and position their corporate messages to the appropriate audiences in the financial community. A thoughtfully planned and well executed IR program:
- Ensures that financial markets assign a value to equity and debt that accurately reflects the intrinsic value of a company's assets, its competitive strengths and its expectations of future earnings and cash flow
- Provides insight on financial markets, regulatory developments and investor perceptions that improve communications strategy
- Fosters the most liquid market possible for an issuer's securities, thereby enhancing investment attractiveness
- Minimizes the cost of capital by maximizing access to the capital markets
- Maintains open and credible communications with all investors
- Ensures consistency of communications to all constituents, including customers, vendors, partners, investors, bankers, regulators and employees
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| Communications & Positioning |
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How To Tell Your Story
Quarterly press releases
Conference calls
Management presentations
Investor conferences
Proactive IR |
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| Strategic Counsel |
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Formulating An IR Strategy
Competitive positioning
Perception research
SEC Regulations
Crisis management
M&A communications |
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Share Price Appreciation |
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| Investor Targeting |
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Who To Tell Your Story To & Why
Sell-side analyst introductions
Buy-side introductions
Financial media introductions
Retail outreach
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| Relationship Building |
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Cultivating An Interested Constituency
One-on-one meetings
Group meetings
Media interviews
Conference Calls
Contact List Development
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